We’re very attached to our land and we wanted to pay homage to it with this pot. In fact, it’s named after one of the hills among which we are nestled, Sereo Hill, which is right in front of our company.

We designed the Sereo pot with the simplicity of the rural landscapes that surround us in mind. Cylindrical, it’s slightly flared upward and has no rim. The proportions give it a solid appearance. It stands out for how extremely clean its lines are, while still preserving the warmth of tradition in its rounded rim and circular shape.

When we design a new pot, we always adhere to the strict aesthetic and production standards that we have honed in our more than fifty years of experience in terracotta pot production. Simplicity means removing all the superfluous and wastefulness involved. In addition to being a matter of style, we believe it’s a sign of respect for nature, which is why we’ve dedicated a pot with such clean lines to the hills among which we find ourselves.

Technique and passion have been the two pillars at the heart of our production, for more than sixty years.